Prelude to Fashion Week: Sarah Boyd for Capwell + Co Pop-Up Shop

by Sherria 

sarah 2

As a kick-off to Mercedes-Benz Fashion Week, I attended a jewelry launch in the West Village. The Pop-Up style launch was hosted by Capwell + Co to introduce its partnership  with founder of Simply Stylist, Sarah Boyd. Among the attendees were approximately 150-200 top tier fashion and accessories editors, bloggers and social guests. 

sarah 1

Courtesy of Getty Images

The launch event showcased collections from both Capwell + Co and the trendy five piece capsule collection from Sarah Boyd. Each item in Sarah’s collection are what I consider to be “statement” pieces – and we all know that I love a good statement piece! See below:

Sarah Boyd for Capwell Collection  Image Courtesy of Capwell + Co

Sarah Boyd for Capwell Collection
Image Courtesy of Capwell + Co

I had my eye on this ring all night so I had to make the purchase:

My new favorite ring

My new favorite ring

About Capwell + Co: Capwell + Co. has been designing, crafting, and manufacturing jewelry for more than three decades. Our designers, inspired just as much by cutting-edge trends as timeless style, channel both sophistication and playfulness into collections that celebrate our customer’s individuality and spontaneous style.

About Sarah Boyd: Sarah Boyd is the founder and ‘dot connector’ of Simply Stylist, a multi-service firm headquartered in Los Angeles.  Sarah grew the company from a boutique fashion-centric conference to nationwide events and marketing firm that aids in the growth and development of trendsetters and industry experts.  It brings the spotlight to beauty, fashion, travel, health and lifestyle to help define these industries and the people who make them important. Sarah has been featured in Marie Claire, HauteLook and Entrepreneur Magazine.  She has been a guest expert for Fox, E!, KTLA, PopSugar, Disney and Nike.  In 2013, Forbes touted her as a ‘Female Founder to Watch’.

#MBFW Public Events

by Sherria

In addition to the official fashion shows sponsored by Mercedes-Benz Fashion Week, there are a ton of events and shows happening in the city for little or no cost. Check out a few events (below) that you can attend after work.

Allure NYFW Lounge


Open until September 15 (9:00 AM – 7:00 PM), the Allure Lounge will be offering makeovers and other goodies, sponsored by Maybelline.

1) Blowouts by the hairstylists of the Ricardo Rojas Salon

2) Mini makeovers by Maybelline New York makeup artists

3) Post-makeover photographs by Perfect Profile that you can upload directly to Facebook and Twiiter

4) Hair product samples from Catwalk by Tigi

5) Live streams of the fashion shows


Empire Hotel, 44 West 63rd Street (between Broadway and Columbus Ave) New York City

Fashion Industry Professionals Networking Event


Fashion Industry Professionals (i.e., Fashion Investors, Design and Purchase, Warehousing, Distribution, Importing, Marketing Professionals, and Emerging Designers) are all invited to the Fashion Industry Professional Networking Event, which will be held today at 6:00 PM.


EVR, 54 West 39th Street, New York City

Click HERE to purchase tickets.

Fashion Week Show: Harmless Sociopaths by Mischka Velasso


Mischka Velasco Spring 2014 Fashion Show “Harmless Sociopaths” will showcase womenswear and menswear. The show will take place today (Tuesday, September 10) from 6:00 PM to 9:00 PM and will include:

1) Open Bar

2) VIP Reception for press, boutiques and VIP’s at 5:45 PM

3) Fashion Show at 6:45 PM

4) Models from Mystik Model Entertainment


Loft 29, 525 West 29th Street, 2nd floor (off 11th Avenue), New York City

RSVP for entry: